Lorraine M. Fleck is a Partner in WeirFoulds’ Technology and Intellectual Property Practice Group.

She is an experienced intellectual property, advertising, and privacy lawyer who applies a realistic, business-driven approach to help her clients proactively identify and manage risks, grow their enterprises, and increase profitability. She is also a registered Canadian Trademark Agent, and has been repeatedly recognized by World Trademark Review magazine as a recommended trademark expert in Canada in the fields of litigation, enforcement, prosecution (trademark applications) and strategy. Lorraine has also been recommended by her peers to Best Lawyers® in Canada for her expertise in intellectual property and advertising and marketing law. Prior to joining WeirFoulds, Lorraine was senior in-house legal counsel at a private equity owned consumer packaged goods company with international manufacturing operations, managing the company’s significant international patent and trademark portfolio in more than 120 countries, handling IP infringement matters (including counterfeit products), drafting and negotiating intellectual property license agreements and amendments, providing legal advice and support on the implementation of IP license agreements, reviewing all marketing collateral for claim substantiation, proper trademark use and IP notices, drafting IT use and privacy policies, advising on anti-spam and privacy law compliance, supporting various business units with the intellectual property and advertising law aspects of new product launches, and handling matters ancillary to her core areas of expertise that impact brand reputation, such as anti-bribery and anti-corruption, supply agreements and audits, and recalls. Lorraine also worked on COVID-19 pandemic specific matters, such as the application of essential services legislation to manufacturing operations, force majeure clauses, and advertising and marketing materials for various disinfectant products. She was part of an internal business and legal deal team in a business unit divestiture, representing the client in intellectual property and select regulatory matters. She was also the sole in-house counsel on two (2) transactions, overseeing the divestiture of three (3) trademark portfolios and associated assets, working closely with the business team.

Before working in-house, Lorraine co-founded an intellectual property boutique and then started her own firm. Both firms were ranked by Canadian Lawyer magazine, respectively in 2016 and 2018, as one of Canada’s top 10 intellectual property law firms. Lorraine’s initial legal training was at an intellectual property boutique firm.

Lorraine is active in the Toronto, Canadian and international IP communities, and uses the information and experience gained, and relationships built, from these activities so her clients can proactively manage their legal rights in Canada and abroad.

Lorraine has contributed to a number of legal publications and blogs, including the IP chapter in both editions of the LexisNexis book Social Media and Internet Law. She is a regularly invited guest speaker on her areas of practice, having presented at in person and virtual conferences in Canada, the United States, and Europe. Lorraine has been interviewed on Canadian national television about the EU KIT KAT trademark decision, and by Canadian Business magazine on trademark litigation strategy. She is currently a legal columnist for Manufacturing Automation magazine.