Toronto and Vancouver are about to be on the global stage during the FIFA World Cup 2026™, and we anticipate that the attention won’t stop at the stadiums and official fan zones. If you run a business in or around these cities, you may already be thinking about how to ride the wave with soccer themed promotions, specialized offers, and targeted social media content.
- By Arman Poushin, Olalekan (Wole) Akinremi, Mimi R. Palmer